Astralmente is a multiplatform astrology brand developed by Televisa Digital that aims to demystify astrology and make it accessible for personal growth and self-understanding. The brand offers content such as "El Show de los Horóscopos," "Astralmente Lo Explica Casi Todo," and the podcast "Hablemos de Astrología," blending astrology with themes of mental health, empowerment, and emotional responsibility . Astralmente has expanded into various formats, including YouTube videos, books, and live events, building a strong community through its engaging and inclusive approach.
The visual branding was developed to be vibrant, playful, and inclusive, designed to resonate with a young, digital-savvy audience. Its color palette features pastel tones and cosmic motifs, creating a whimsical yet approachable aesthetic.
El Show de los Horóscopos
El Show de los Horóscopos is a show created to communicate the energies moving through a given week in a news program style with a "weather" section dedicated to the transits of the week, two news anchors explaining the energies for each particular sign and lastly the gifts from the universe section with a wheel of fortune.
Astralmente lo Explica (casi) Todo
Astralmente lo Explica (casi) Todo is a show created to explain different esoteric concepts in a fun way.
Radiografía Astral
Radiografía Astral is a show created to explain different zodiac placements with the help of a celebrity's chart.
The Zodiac Worlds
We created a videogame-style world for each of the zodiac signs in order to explain them in a more dynamic way. There was the environment, the main character, powerups and enemy characters.
